Instagram is a photo & video sharing social media platform founded by Kevin Systrom & Mike Krieger in 2010/10/6. Instagram is the third most popular social media with 1,300,000,000 MAU in 2020. Instagram is currently owned by Meta.
users & revenue
(notes)
MAU (monthly active users).
Meta does not disclose Instagram revenue. All values are estimated.
Meta updates Instagram MAU figures intermittently. Some values are estimated.
Instagram's users & revenue 2013-2020
| Year
|
2013
|
2014
|
2015
|
2016
|
2017
|
2018
|
2019
|
2020
|
| MAU
|
110,000,000
|
200,000,000
|
370,000,000
|
500,000,000
|
700,000,000
|
1,000,000,000
|
1,100,000,000
|
1,300,000,000
|
| Revenue
|
?
|
?
|
$500,000,000
|
$1,800,000,000
|
$4,100,000,000
|
$10,300,000,000
|
$17,700,000,000
|
$24,000,000,000
|
Instagram users by country
| Country
|
Users
|
| India
|
140,000,000
|
| USA
|
140,000,000
|
| Brazil
|
99,000,000
|
| Indonesia
|
85,000,000
|
| Russia
|
56,000,000
|
demographics
Instagram age demographics
| Age
|
Percentage
|
| 13-17
|
7.3%
|
| 18-24
|
29.8%
|
| 25-34
|
33%
|
| 35-44
|
16%
|
| 45-54
|
8.1%
|
| 55-64
|
3.8%
|
| 65+
|
2.1%
|
Instagram gender demographics
| Gender
|
Percentage
|
| Female
|
50.8%
|
| Male
|
49.2%
|
sources
businessofapps.com/data/Instagram-statistics wikipedia.org/wiki/Instagram